Rerun also offers Merge Tags, which are personalized content used to import the proper information into an email. For example, if you select Customer First Name from the Customer section, the email will properly address your customers’ first name in the email.

Below is our merge tag guide, which can be found at the bottom of the ‘Email’ tab. By placing these merge tags into your emails, you are essentially asking Rerun to automatically fill in the information based on what is available in your Rerun account.

Rerun merge tags are in the format of [Tag]. The brackets along with the exact text indicate the tag information.

Please note: If your customer is missing information in a specific field, for example, their Company Name, when the email sends with this merge tag, it will show up as a blank space because no information was available to pull.

There are three types of Merge Tags. Customer Tags, Payment Tags, and You Tags (which are tags related to your own company information).

Customer Tags

Customer First Name: Your customers first name.

Customer Last Name: Your customers last name.

Customer Company Name: Your customers company name, if applicable.

Customer Email Address Primary: Your customers primary email address.

Customer Email Address 2: Your customers secondary email address, if this field was added.

Customer Email Address 3: Your customers third email address, if this field was added.

Customer Address 1 Secondary: Your customers Street that is under “Secondary Address”, if filled out.

Customer Address 2 Secondary: Your customers Street2 that is under “Secondary Address”, if filled out.

Customer City Secondary: Your customers City that is under “Secondary Address”, if filled out.

Customer ST/Prov Secondary: Your customers State that is under “Secondary Address”, if filled out.

Customer Zip/PC Secondary: Your customers Zip that is under “Secondary Address”, if filled out.

Customer Country Secondary: Your customers Country that is selected under “Secondary Address”.

Customer Phone 2: Your customers phone number under “Secondary Phone”, if filled out.

Customer Fax: Your customers fax number, if applicable.

Customer Mobile: Your customers Mobile number, if applicable.

Customer Billing Address 1: Your customers billing street address.

Customer Billing Address 2: Your customers billing street address 2, such as an apartment number.

Customer Billing City: Your customers City that is under “Billing Address”.

Customer Billing State: Your customers State that is under “Billing Address”.

Customer Billing ZIP: Your customers Zip that is under “Billing Address”.

Customer Billing Country: Your customers Country that is selected under “Billing Address”.

Customer Billing Phone: Your customers’ number under the Primary Phone field.

Customer Credit Card (XXXX): The last four digits of your customers credit card number.

Customer Credit Card Expiration Date: The expiration date of your customers’ credit card number.

Customer Bank Account (XXXX): The last four digits of your customers bank account number.

Customer Bank Routing #: Your customers routing number if ACH is the method of payment given.

Customer Bank Account Type: Your customer’s bank account type, whether checking or savings was selected.

Customer Login Link: A unique, customized URL for your customer to log into My Account.

Set Password Link: Your customer can choose to create a password so that they can log into My Account at anytime to access their contact and payment information, as well as their payment history.

Payment Tags

Payment Stream Name: The name of the payment stream your customer is attached to. If they are attached to more than one, they will receive separate emails, one for each stream they are attached to.

Payment Stream Frequency: The frequency per payment stream that you set to bill your customers, i.e. daily, weekly, monthly, yearly, etc.

Payment Stream Amount: The total amount of the payment stream, including discounts, taxes and/or surcharges.

Pay Now Button: Where your customer can sign up or sign in to My Account to pay off a specific invoice.

Original Payment Stream Amount: The original amount of the payment stream before you edited the item prices or added a discount.

Sales Tax 1: This will pull if you’ve added sales tax to the “Tax 1” column to your customers name on a payment stream.

Sales Tax 2: This will pull if you’ve added sales tax to the “Tax 2” column to your customers name on a payment stream.

Combined Tax: This will be a total of both taxes in “Tax 1” and “Tax 2” columns if you’ve added them to a customer in a payment stream.

Payment Stream Discount (Amount): This will pull if you’ve added a dollar-off discount to the “Disc” column to your customers name on a payment stream.

Payment Stream Discount (Percentage): This will pull if you’ve added a percentage discount to the “Disc” column to your customers name on a payment stream.

Items Total Amount: This will total the cost of all items in a specific payment stream that the customer is assigned to.

Processing Date (Next Payment): This will tell your customer when they’re next payment will be processed for that specific payment stream.

Total Number of Payments: This will tell your customer the total number of payments they have to make. If the stream is set to unlimited, it will say unlimited.

Total Number of Remaining Payments: This will tell your customer the total number of payments remaining that they have to make. If the stream is set to unlimited, it will say unlimited.
Item List: This will list out all of the names of the items attached to a specific payment stream that your customer is assigned to.

Rerun Transaction ID: Each time a payment is processed, a transaction ID is assigned to it (RT0000).

Today’s Date: This will enter the date when the email is sent, so if you schedule an email to go out in a week, it will be stamped with the day it is sent.

Item Block (Example: Item Name, Item Price): This will display a block with columns and rows explaining the items attached to a payment stream and their price.

Example:
Item 1     $45.00
Item 2     $55.00
Item 3     $65.00

Merchant (i.e. Your) Tags

Merchant First Name: This will include your first name that is under Settings > My Account > Company Info.

Merchant Last Name: This will include your last name that is under Settings > My Account > Company Info.

Merchant Email Address: This will include your email address that is under Settings > My Account > Company Info. This is also the email address you use to log into your Rerun account.

Merchant Address 1: This will include your Street Address that is under Settings > My Account > Company Info.

Merchant City: This will include your City that is under Settings > My Account > Company Info, if applicable.

Merchant ST/Prov: This will include your State that is under Settings > My Account > Company Info.

Merchant Zip: This will include your Zip Code that is under Settings > My Account > Company Info.

Merchant Country: This will include your Country that is under Settings > My Account > Company Info.

Merchant Company: This will include your Company name that is under Settings > My Account > Company Info.

Merchant Phone: This will include your Phone Number that is under Settings > My Account > Company Info.

Merchant Days to Rerun After Card Failed: This will include the total number of days to wait until retrying a payment after it has failed. This setting can be found under Settings > General > Automatically rerun failed payments [ ] days after failure for a maximum of [ ] tries. This will appear whether you have checked off this option or not. Please note: This will only show up as a number, i.e. 2, so you may want to include a small description before or after the number to explain what this is for your customers understanding.

Merchant No of Maximum Times to Rerun After Card failed: This will include the total number of tries to rerun a payment after it has failed. This setting can be found under Settings > General > Automatically rerun failed payments [ ] days after failure for a maximum of [ ] tries. Please note: This will only show up as a number, i.e. 3, so you may want to include a small description before or after the number to explain what this is for your customers understanding.

Sample Email Written in Rerun

This is a sample of an email using merge tags that you can create in Rerun:

[Today’s Date]

Dear [Customer First Name] [Customer Last Name],

This is your order confirmation from [Merchant First Name] [Merchant Last Name] at [Merchant Company], located at [Merchant Address 1], [Merchant City], [Merchant ST/Prov] [Merchant Zip]. If you did not place this order, or this order is incorrect, please contact us ASAP at [Merchant Email Address] or [Merchant Phone].

Thank you for your business.
This email is to confirm your order for [Payment Stream Name]. Your credit card ([Customer Credit Card (XXXX)]) will be billed [Payment Stream Frequency] in the amount of [Payment Stream Amount] beginning on [Processing Date (Next Payment)].
Your order consists of the following items and services:

[Item Block (Example: Item Name Item Price)]

If you need to update your payment or contact information, you can log into our customer center at any time:
Customer Center: [Customer Login Link]
Should you have any questions, please feel free to contact us at your convenience by email or phone.

Your Billing Information

[Customer First Name] [Customer Last Name]
[Customer Company Name]
[Customer Billing Address 1]
[Customer Billing City], [Customer Billing State] [Customer Billing ZIP]
Billed to: [Payment Method Details]
Remaining payments: [Total Number of Remaining Payments]
Your Order Summary

#
Subtotal:
[items total amount]
#
Discount:
[Payment Stream Discount(Amount)]
#
Tax:
[Sales Tax 1]
#
TOTAL:
[payment stream amount]
Thank you for your business.
[Merchant Company]
[Merchant Address 1]
[Merchant City]
[Merchant ST/Prov]
[Merchant Zip]
[Merchant Phone]